The Available Means of Persuasion: Mapping a Theory and Pedagogy of Multimodal Public Rhetoric

by David M. Sheridan, Jim Ridolfo, Anthony J. Michel

Review by April Conway, Bowling Green State University


Castillo, Thomas Javier. (2013). Outlaw. Soundcloud. Audio retrieved from

Cowbird. (n.d.). Cowbird. [Image]. Cowbird. Retrieved from

Creativity103. (2016). Diffuse Spin [Photograph]. Creativity103. Retrieved from

De Certeau, Michel. (1984). The practice of everyday life. (Steven Rendall, trans.). Berkeley, CA:  University of California Press.

Di Campiglio, Madonna. (2007–2016). Internet 452. [Image]. KUMBE srl. Retrieved from,452.jpg?V2

Habermas, Jürgen (1989). The structural transformation of the public sphere: An inquiry into a category of bourgeois society. (Thomas Burger, trans.). Cambridge, MA: MIT Press.

Hawk, Thomas. (2010). Somewhere lost in Memphis. [Photograph]. Flickr. Retrieved from

Sheridan, David M., Ridolfo, Jim, & Michel, Anthony J. (2012). The available means of persuasion: Mapping a theory and pedagogy of multimodal public rhetoric. Anderson, SC: Parlor Press.

UDaily. (2007, June 19). Ulti Class Pic 6. [Photograph]. University of Delaware. Retrieved from

Wikimedia Commons. (2007, May 24). Public concert magma (strasburg)2. [Photograph]. Wikipedia. Retrieved from

Wikimedia Commons. (2011, August 17). Islington College multimedia lab. [Photograph]. Wikipedia. Retrieved from