“But it is also important to have students think about all the multisensory images that are out there: the smell of a popcorn booth at a carnival, the texture of a glossy magazine, the swell of strings during a romantic scene in a film, the combination of flavors during a meal of fine cuisine. All of these image rhetorics can be persuasive, and the operative rhetoric doing the persuasion is non-discursive.” (p. 175)